About Us

The Company

Ciel Events began its journey in 2010 and is focused on corporate social responsibility events to promote road safety across the UAE.

Aiming to touch the lives all UAE residents, the company focuses on reaching out to different groups in a creative manner to encourage and help raise awareness and change their behaviour into following road safety rules and regulations. Backed by strong partners in all its activities, Ciel Events works hand in hand with Abu Dhabi Police, Dubai Police, Sharjah Police, Dubai Municipality and many other institutions who understand the urgent need spread the word on road safety. Conceptualizing, implementing, analyzing and moving forward with home-grown initiatives, Ciel Events has reached out to over 10,000 children, college students and all drivers with specially designed events that have brought each of them closer to serious aspects of road safety.

Creative Solutions

Ciel Events formulates events to suit the subject and the mood of the target groups and has always come out a winner in achieving the goal to build awareness. Ciel Events plans and implements a wide range of community events and activities that help contribute to create awareness on different aspects of life. The interactive themes leave a high impact on all age groups and include all nationalities.

Ciel Events can take care of it all. Hand on experience, lively theory sessions, vivid graphics and videos, interactive gatherings, etc. help build enthusiasm to throw light on serious topics that affect the community. Ciel Events formulates events to suit the subject and the mood of the target groups and has always come out a winner in achieving the goal to build awareness. You have a subject; Ciel Events will devise plans to create the desired awareness of your message to your desired target audience!

Meet the Founder

Ciel Events is led by Roshanara Sait who has over 20 years of expertise in Marketing, PR and events in the UAE. Her passion for road safety and love for motor sport have been very well incorporated in her professional life. From being a volunteer for rallies held by the Emirates Motor Sports Federation to heading their PR and Marketing Department, she has created a niche for herself and continues to work towards road safety campaigns among other events.

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Awards

‘My First License™ – I Know My Road Rules’ 2016

Silver winner, 2016 MEPRA Awards.

‘My First License™ – I Know My Road Rules’ 2011

I Know My Road Rules - Our partner Total won the 3rd prize in the DAST (Dubai Awards for Sustainable Transport) Award in the Transport Safety Category in 2011. The campaign that was organized by Ciel Events and Total was part of Total’s integrated road safety methodology project. HH Sheikh Hamdan Bin Mohammad Bin Rashid Al Maktoum presents the award to Philippe Cabus MD of Total Marketing Middle East. .

Caltex Roadstar Contest

Awarded the 1st prize of the DAST (Dubai Awards for Sustainable Transport) in the Transport Safety Category 2009. The awards are organized by the Road Transport Authority under the patronage of HH Sheikh Hamdan Bin Mohammad Bin Rashid Al Maktoum. HH Sheikh Hamdan presents the award to Sheik Marwan Bin Rashid Al Mualla.

Appreciation Awards from Dubai Police

Maj. Gen. Mohammed Saif Al Zafeen presents the award to Roshanara Sait.

Appreciation Award from Emirates Motor Sports Federation

Sheikh Marwan Bin Rashid Al Mualla presents the Award to Roshanara Sait in the presence of HE Dr. Mohammed Ben Sulayem.