GoldStar Contest

Spot on cash rewards to responsible road users, a bi-annual road safety initiative.

Roads are used by all residents and it is important for every individual to be a responsible road user. As a reminder and to recognize safe road users, the Shell GoldStar Contest has been created to reward drivers, pedestrians and cyclists who respect road rules.

Responsible road user are selected for following a variety of road safety practices, which include courtesy towards other road users, using seatbelts, staying off the phone, lane discipline, using child safety seats, using indicators and observing speed limits. For others, it could be the use of designated pedestrian crossings or just using the right cycling gear.

On campaign days a team supported by the local government authorities and the Police are out on the roads to select responsible road users who are then rewarded with instant cash prizes of AED 1000 and a certificate each.

Shell GoldStar Contest created by Ciel Marketing & Events
in collaboration with Shell and in association with the Roads & Transport Authority – Dubai,
Sharjah Police

Co-sponsored by Porsche Centre Dubai and Oman Insurance
Media partners – Gulf News, Wheels & Virgin Radio